KDDI Digital Life Corporation is pleased to announce that its online mobile brand povo has been ranked No.1 in customer satisfaction in the mobile phone category of the 2025 Japanese Customer Satisfaction Index (JCSI) survey*, conducted by the Japan Productivity Center Service Productivity & Innovation for Growth. This follows povo’s top ranking in 2024 and covers nine brands across both major mobile carriers and online-only brands.

povo earned the highest scores across eight evaluation indices: Customer Expectations, Perceived Quality, Perceived Value, Customer Satisfaction, Recommendation Intention, Customer Loyalty, Emotional Engagement, and Lack of Dissatisfaction.

Since its launch in 2021, povo 2.0 has been widely appreciated for its flexible, zero-basic-fee model, offering a variety of options that allow customers to tailor their data usage to their lifestyles. In recent years, povo has also introduced innovative services, such as Giga Charge Cards, prepaid cards that allow users to conveniently purchase mobile data with cash, providing customers with new ways to enjoy mobile connectivity.

KDDI Digital Life Corporation remains committed to delivering services that offer superior value and satisfaction, and will continue to enhance povo to meet the evolving needs of its customers.

*For further details, please refer to the official JCSI website provided by the Japan Productivity Center: https://www.jpc-net.jp/research/detail/007390.html