KDDI Corporation is pleased to announce that, starting July 31, 2025, its “ConnectIN” service—which integrates connectivity into various products and services such as PCs and IoT devices—will be expanded from corporate offerings to the consumer market under the brand “ConnectIN povo.”

The first device adopting ConnectIN povo is a laptop offered by HP Japan, Inc. (Headquarters: Minato-ku, Tokyo; Managing Director: Nobuki Okado), available through the official HP Japan online store.

This laptop comes equipped with “HP eSIM Connect LITE by povo”, a connectivity service designed specifically for HP Japan devices under ConnectIN povo. It includes:

• povo2.0 data plan: 300GB over 5 years on the au 5G/4G LTE network
• High-security public Wi-Fi: “GigaZo Wi-Fi” provided by Wire and Wireless Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President & Representative Director: Tomoki Mukoyoshi)

Users can start using the service immediately by simply purchasing the laptop and registering a povo2.0 account*¹

Through ConnectIN povo, KDDI aims to integrate connectivity into a wide range of consumer devices and services, building on its corporate ConnectIN offerings. The company will work with manufacturers to enhance value using connectivity as a foundation for data-driven and AI-enabled services.

■Background

• In November 2023, HP Japan began offering laptops equipped with HP eSIM Connect, an MVNO service launched in collaboration with KDDI. These models included five years of unlimited data connectivity.
• On January 21, 2025, KDDI introduced “ConnectIN” as a new business model, distinct from monthly subscription plans. Under this model, manufacturers and other enterprises can bundle a fixed period of connectivity into their products at the time of sale*².
• While eSIM adoption has so far been driven primarily by smartphones, it is expected to expand into a wide range of devices. For PCs, in particular, as AI evolves across both the cloud and the edge, the importance of seamless connectivity continues to grow.
• With the rise of hybrid work, demand for laptops among individuals—including freelancers, independent creators, and other professionals without corporate affiliation—has increased alongside traditional corporate use. This growing need has led to the launch of ConnectIN povo for consumers.

*¹ Activation is required to begin using the service.

*² For details, please refer to the January 21, 2025 news release: “KDDI launches ConnectIN, a new service that integrates connectivity into products and services.”

■Key Features of ConnectIN povo

By leveraging the povo Software Development Kit (SDK), manufacturers can now embed povo’s connectivity directly into a wide range of devices. This enables consumers to select and purchase the data they need, delivering flexible connectivity across different products and use cases.

1. Seamless Connectivity Without Monthly Fees or Location Constraints

• povo2.0 data connectivity is pre-integrated into the purchased device.
• No need to configure routers, tether through a smartphone, or reconnect when changing locations, saving time and enhancing productivity.
• Customers can enjoy reliable 5G/4G LTE connectivity on the au network provided by povo, along with automatic access to Wi-Fi at major cafés and restaurant chains via Wi2. This ensures always-on, secure, and stable connectivity.

■HP Japan “ConnectIN povo” Models

1. Supported PCs

Model	Key Features
HP EliteBook X G1i 14 AI PC	14-inch next-generation AI PC
HP EliteBook 8 G1a 13	13.3-inch high-end model
HP ProBook 4 G1a 14	14-inch mid-range model

2. Supported Connectivity Services

• HP eSIM Connect LITE by povo
  Supports povo’s 5G/4G LTE service on the au network
  Includes 300GB of data valid for up to 5 years
  Additional data can be purchased separately
  
• GigaZo Wi-Fi
  Access to secure Wi-Fi at more than 100,000 hotspots nationwide, including major cafés and restaurant chains
  VPN functionality enables safe connections even on unsecured free Wi-Fi networks

3. Sales Channel
Available through the official HP Japan Online Store: https://jp.ext.hp.com/directplus/business/smb/

4. Launch Date
July 31, 2025

■Reference: povo SDK

The povo Software Development Kit (SDK) is an open connectivity service that enables companies to embed povo’s mobile data into their own products and offer customized plans to their customers.

As video and music streaming, e-tickets, and mobile payments become increasingly integrated into daily life, reliable connectivity is more essential than ever. Leveraging its extensive experience in providing flexible data options, povo enables innovative, service-specific connectivity solutions through the SDK.

With povo SDK, companies can offer exclusive data plans tailored to specific services—such as unlimited data for particular apps or platforms—and customize both duration and data volume to meet customer needs. This allows for seamless integration of mobile connectivity directly into products and services.

For more information, visit the povo SDK website: https://povo.jp/open-telecom-sdk/

Note: Company names and product names mentioned are generally trademarks or registered trademarks of their respective owners.