KDDI Digital Life Corporation is pleased to announce that its online mobile brand povo has been ranked No.1 in customer satisfaction in the mobile phone category of the 2024 Japanese Customer Satisfaction Index (JCSI) survey *, conducted by the Japan Productivity Center. The JCSI survey is one of the largest and most comprehensive customer satisfaction studies in Japan, covering nine brands across both major mobile carriers and online-only providers.

In the latest results, povo secured the top position not only in overall customer satisfaction but also across all seven evaluation indices: Customer Satisfaction, Customer Expectations, Perceived Quality, Perceived Value, Emotional Engagement, Lack of Dissatisfaction, and Customer Loyalty.

Since its launch in 2021, povo2.0 has been well received for its flexibility, offering zero basic monthly charges and a wide range of customizable options that allow customers to tailor their data usage to their individual needs. More recently, povo has expanded its offerings with new service options that combine mobile data with diverse products and experiences, providing new and innovative ways to use their mobile service.

KDDI Digital Life Corporation remains committed to delivering services that offer superior value and satisfaction, and it will continue to enhance povo to meet the evolving needs of customers.

*For further details, please refer to the official JCSI website provided by the Japan Productivity Center: https://www.jpc-net.jp/research/detail/006974.html